Cycling Brisbane

Design Feature
Type of Project
Local Government Initiative
State
Queensland
Location
Urban

Cycling Brisbane is a behaviour change and promotion initiative directed by Brisbane City Council (BCC) to encourage residents to ride more often.  The initiative works closely with Council’s bikeway planners to promote new and existing bikeway infrastructure, as part of the Better Bikeways for Brisbane program.

The Cycling Brisbane program includes a mix of marketing campaigns, free workshops for people to improve their bike riding skills, an online route planner and other web-based resources. The free membership program provides exclusive discounts to businesses operating locally and a monthly newsletter to keep members updated on the latest bikeway projects and promotions.  

Launched in March 2014, the program now has over 18,000 members and growing. Information and resources are published on the website.

Riding towards a more active city

Cycling Brisbane was developed after Council identified the need for a single program to consolidate various information and resources that refer to cycling in Brisbane.  

Cycling Brisbane’s objectives include: 

  • Increasing the take-up of bike riding and the number of trips taken by bike. 
  • Activating Council’s bikeways.  
  • Overcoming key barriers through providing information, skills training and events, an online route planner and other advice. 
  • Partnering with a range of organisations and events to raise the profile of riding across Brisbane.
Cycling Brisbane is a public program that provides many opportunities for Brisbane residents to learn to ride a bike, and to keep riding, to maintain health and wellbeing.
Cycling Brisbane is a public program that provides many opportunities for Brisbane residents to learn to ride a bike, and to keep riding, to maintain health and wellbeing.

Evaluation of the program is ongoing and current measurements include:  

  • Number of members and sponsors.  
  • Number of participants at bike skills sessions and guided rides, and level of participant satisfaction.
Cycling Brisbane was developed after Council identified the need for a single program to consolidate various information and resources that refer to cycling in Brisbane.
Cycling Brisbane was developed after Council identified the need for a single program to consolidate various information and resources that refer to cycling in Brisbane.
  • Number of trips taken by bicycle, as measured by the results from the National Cycling Participation Survey and bikeway counters. 
  • Online surveys of sponsors and members.  
  • Social media engagement metrics including number of Instagram followers, use of #cyclingbne hashtag, E-news open rates and website statistics.

Project Team 

  • Cycling Brisbane 
  • BCC - Public and Active Transport Planning 
  • BCC - City Projects Office 
  • BCC - Connected Communities 
  • BCC - Corporate Communications 
  • BCC - Active School Travel 
  • Bicycle Queensland 
  • TRACTION 
  • Professional cycling instructors 
  • Sponsor businesses and organisations  

Project Cost 

Annual budget $423,000 

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