Cycling Brisbane is a behaviour change and promotion initiative directed by Brisbane City Council (BCC) to encourage residents to ride more often. The initiative works closely with Council’s bikeway planners to promote new and existing bikeway infrastructure, as part of the Better Bikeways for Brisbane program.
The Cycling Brisbane program includes a mix of marketing campaigns, free workshops for people to improve their bike riding skills, an online route planner and other web-based resources. The free membership program provides exclusive discounts to businesses operating locally and a monthly newsletter to keep members updated on the latest bikeway projects and promotions.
Launched in March 2014, the program now has over 18,000 members and growing. Information and resources are published on the website.