Coorong Healthy Highways
South Australia | Regional
The Hervey Bay Seafood Festival was created by local fishermen to raise the profile of the area’s commercial fishing industry, to showcase the region’s seafood, and to grow the opportunities for seafood as an attraction and greater contributor to the lifestyle of Hervey Bay.
The vision is to be positioned as the best seafood festival in Australia through staging festivals that showcase the fresh local wild catch seafood industry and promoting the health benefits associated with eating natural seafoods in the relaxed surrounds of Hervey Bay. The festival subsequently increases awareness of the importance of fresh food as part of a healthy diet, and at a regional scale, encourages the distribution and consumption of locally-produced food.
To reach the current standard of patron satisfaction and ability to fund the event, the Association has built on its sense of place, both culturally and economically, within the regional landscape with innovative and adaptive event planning. Furthermore, the Hervey Bay Seafood Festival Association adopt several strategies each year to ensure the festival runs smoothly and effectively promotes a healthy food environment.
Annual budget of $140,000 to stage the event, funded through both cash and in-kind support.